'DJ Hero', stable mate to the cult video game 'Guitar Hero', has signed up top Radio 1 DJ Zane Lowe to front promotional activity for its UK launch.
The push, which was devised by live music commerce agency Big Fish, will see 'Guitar Hero' maker Activision become the main sponsor of Lowe's 2009 tour.
The push, which was devised by live music commerce agency Big Fish, will see 'Guitar Hero' maker Activision become the main sponsor of Lowe's 2009 tour.
'The Zane Lowe DJ Hero Tour' kicks off on September 23rd.
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